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Geneviève Harbec

Including a successful career with Cirque du Soleil, in near to two decades of my professional sports and marketing career, I have led many successful large-scale marketing campaigns, resulting in the direct sales of over 6 million event and show tickets, generating over $350 million. Holder of a masters degree in sports management from Texas A&M University as well as a BA in sports management from Brock University, I have also worked for the Montreal Alouettes Football Club (including planning and executing the 2008 Grey Cup festival in Montreal), the Canadian Formula 1 Grand Prix, the Edmonton Indy, NASCAR in Montreal, and was a long-serving marketing coordinator for the Montreal Impact.

I also am a Lecturer in Sport Marketing at HEC Montreal and Mentor for the Parcours de la Relève, initiative of the Espace Leadership au Féminin from the Pôle Sports HEC Montreal.

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